Maurice Lacroix stands for iconic and affordable watches, crafted in Switzerland. For nearly half a century, the brand's creations have been recognized as masterpieces, impressing with their timeless elegance and innovative technology. Our watches are manufactured with meticulous care and an uncompromising commitment to quality in our state-of-the-art workshops in Saignelégier, in the Swiss Jura. Maurice Lacroix believes that success is a journey – a journey that continually leads us to new technologies, ideas, and models that combine the best of Swiss watchmaking with urban style.
Maurice Lacroix women's watches combine elegance and functionality in a timeless design. These watches are for women who value style and quality while also being inspired by creativity and urban flair. Each model is crafted with the utmost care and offers a perfect balance between aesthetics and technical sophistication.
Maurice Lacroix men's watches stand for strength, precision, and a distinctive design that impresses both in everyday life and on special occasions. These watches are designed for men who are looking not only for a reliable timepiece but also for an accessory that underscores their personal style. With a wide range of models Maurice Lacroix offers the perfect watch for every taste.
For optimal service of your Maurice Lacroix watch, we offer battery and strap replacements in Lucerne. Our experienced team ensures that your watch remains in top condition, allowing you to enjoy your timepiece for years to come. Trust in our expertise for the care and maintenance of your Maurice Lacroix watch.
Maurice Lacroix offers a wide variety of watch models that impress with their high quality and iconic design. Among the most popular lines are:
Aikon: This line combines urban design with high functionality and is perfectly suited for the modern lifestyle.
Masterpiece: A collection known for its technical innovations and sophisticated design.
Pontos: Timeless elegance and technical precision characterize these models, which impress in both professional and private settings.
Eliros: This collection stands for simplicity and classic beauty, offering watches that are both stylish and versatile.

Maurice Lacroix is a brand that combines creativity and tradition. Since its founding Maurice Lacroix has stood for watches that impress not only with their aesthetic beauty but also with their technical sophistication. The credo "#YourTimeIsNow" reflects the philosophy that success is a journey, not a destination. Maurice Lacroix watches are manufactured in its own workshops in the Swiss Jura and are known for their high quality standards and innovative technology. The brand is also committed to sustainability and strives to minimize the environmental impact of its production. Every Maurice Lacroix watch is an expression of precision, creativity, and urban living.