Since 1860, TAG Heuer has stood for avant-garde design, precision, and bold style that have shaped the world of watchmaking. In our store in Lucerne, we offer a selection of the most exclusive TAG Heuer watches, embodying both traditional craftsmanship and cutting-edge technology. Find the perfect watch to reflect your personality and lifestyle.
TAG Heuer men's watches are an expression of performance and sophistication. Crafted with premium materials, these timepieces offer affordable luxury that impresses every man. Whether you're a fan of motorsports, tennis, or golf, TAG Heuer men's watches are ready for any challenge. Experience the precision and distinctive design of TAG Heuer men's watches for yourself.
TAG Heuer women's watches perfectly combine elegance and functionality. These watches are not only stylish accessories but also reliable companions in every situation. With their high precision and premium materials, TAG Heuer women's watches are the ideal choice for women who value quality and design. Discover the diverse models and find the watch that suits you.
The TAG Heuer smartwatch collection combines traditional watchmaking craftsmanship with cutting-edge technology. These watches offer the advantages of a smartwatch without compromising on luxurious design. With features like fitness tracking, notifications, and customizable watch faces, TAG Heuer smartwatches are the perfect choice for tech-savvy watch enthusiasts. Visit us in Lucerne and experience the innovation of TAG Heuer smartwatches.
TAG Heuer chronographs are synonymous with precision and reliability. These watches offer not only a striking design but also a wealth of functions, making them an indispensable tool for motorsport enthusiasts and professionals alike. The combination of a robust case and precise timekeeping makes TAG Heuer chronographs a true standout. Discover the world of TAG Heuer chronographs in Lucerne.
In addition to selling watches, we also offer comprehensive services for your TAG Heuer timepiece. Our expert staff is available for strap and battery replacements to ensure your watch is always in perfect working order. Trust our expertise and let our specialists service your TAG Heuer watch.
TAG Heuer offers some of the most well-known and popular models, distinguished by their innovation and unique design. These include:
TAG Heuer Monaco: Famous for its unique square case and its historic heritage in motorsport.
TAG Heuer Carrera: A classic, known for its sporty design and precision.
TAG Heuer Aquaracer: Designed for divers, with outstanding water resistance and robust construction.
TAG Heuer Formula 1: A tribute to motorsport, known for its robustness and sporty design.
TAG Heuer Autavia: An iconic watch that stands for a thirst for adventure and a spirit of discovery.
Founded in 1860, TAG Heuer has been synonymous with avant-garde design, precision, and bold style ever since. The brand has shaped the world of watchmaking with groundbreaking innovations and a passion for peak performance. Our ambassadors, drawn from the worlds of motorsports, tennis, golf, and running, embody our philosophy and the spirit of #DontCrackUnderPressure. TAG Heuer watches are more than just timepieces – they are a symbol of endurance and excellence. Visit us in Lucerne and discover the impressive history and innovative timepieces of Tag Heuer.
