Casagrande AG

A family business in Lucerne

Casagrande is a real Lucerne veteran in the heart of Switzerland. Tourists and locals have been happy to buy here since 1948. We are a family -run company that is rooted in the middle of the city. Casagrande offers the best souvenirs to make Lucerne and Switzerland unforgettable with the Lucerne Society.

Our assortment

Everything your heart desires - and much more. Whether delicious Swiss chocolate, a practical pocket knife or an elegant clock: With us you will find the best icons and craftsmanship in Switzerland. With over 18,000 articles, including 7,500 watches, we are Lucerne's established provider of souvenirs and high -quality products. Since 1948 we have been relying on an international team that understands and fulfills the needs of our customers.

Around the clock in your language

We work seven days a week, 360 days a year to offer our customers the best service. Our diverse team of around 100 employees is committed and works hand in hand - regardless of language or origin. With German, English, Mandarin, Cantonese, Thai, French, Italian, Spanish, Portuguese, Hindi, Japanese, Russian and many other languages, we are well positioned to meet the needs of our customers worldwide.

Our story

Since its foundation in 1948 by Carlo and Kyra Casagrande-Marsh, our family company has been a place where memories remain alive. They started in Lucerne with only 80 Swiss francs - today we are proud of several generations that share our passion for special watches, gifts and souvenirs.

1948

The start in Lucerne - a small business with a big vision. With CHF 80, Carlo and Kyra Casgrande-Marsh opened their first branch at Hertensteinstrasse 36 in Lucerne on April 11, 1948. The business with brass items imported from England quickly developed and so more and more souvenirs were added to the range.

1955

Expansion to St. Moritz - an exciting time with several branches that reflect the tourist flair of the Alpine town. For around 17 years

1958

Another milestone in history was the production of the first product brochure. Robert, the younger son of Carlo and Kyra already had an important role in the brochure.

1959

Carlo Casagrande designed the first Casiboy. Based on his designs, Mr. Fernand Suso, a Spanish woodworker, created this first collection of Casiboys. These iconic figures, fully handmade in Switzerland, are still the mascot of Casagrande and a popular photo subject in front of the souvenir and watch branches.

Leaf through the storybook below and discover Swiss national heroes, sailors of Lake Lucerne and, last but not least, Dölf, the flag wing.

1966

Opening souvenir and watch kiosk at Schwanenplatz. We led our smallest branch to date on about 12 square meters for almost 50 years.

1969

John Casagrande, the older son of Carlo and Kyra, brings a breath of fresh air to the company. He develops the first own information system that laid the foundation for modern IT solutions.

1970

Opening of the souvenir and watch branch at Kapellgasse 25 in Lucerne, in foot distance to the well-known Kapellbrücke.

1973

Robert Casagrande helped as a child with enthusiasm in his parents' business. In 1973 he finally entered the company officially and took responsibility for sales and purchasing - a step that makes his close connection and commitment to the family company clear.

1977

Carlo and Kyra Casagrande slowly withdrew from business to pave the way for their sons John and Robert and to give them trust to lead the company into the future.

1996

Opening of the souvenir and watch flagship store at Lucerne Schwanenplatz.

2006

Raffael Casagrande, the younger son of John, represents the third generation of our family company. As an IT expert, he was instrumental in building our internal system. Today he belongs to the management and is responsible for IT also the areas of administration and human resources.

2015

Opening Rado Boutique Lucerne at Grendelstrasse 6 in Lucerne, right at Schwanenplatz.

2017

Opening of the souvenir and watch branch at Denkmalstrasse 9 in Lucerne, right next to the famous Löwendenkal.

2019

Diversification with the opening of Casagrande Luxury Lifestyle at Grendelstrasse 19 in Lucerne. With this branch we open up a new customer segment. At the same time, we open the first Tag Heuer Boutique in Lucerne at the same address.

2024

Opening of the souvenir and watch branch at Hertensteinstrasse 35-the most beautiful shopping street in Lucerne.

Today

We are proud of our diverse product range-from Swiss chocolate, cuckoo watches and souvenirs to Hummel figures, Swiss watches and luggage to luxury brands such as Tag Heuer, Rado, Cellcosmet or La Prairie.